In 1982, Lunar Rubbers was initially registered as a small scale industry. The
unit was later converted into a private limited company in1993-The Lunar Rubbers
private Limited. History of the company begins even before, in 1975 when a Hawai
manufacturing unit was set up in the Industrial estate at Thodupuzha in the
district of Idukki, Kerala state,
India. This initiative from a young
entrepreneurial genius led towards the triumph of a quality foot wear brand,
Lunar's. The company is certified with ISO 9001-2000 since the year 2004.
Quality, Durability, stylishness, and cost effectiveness worked as the key
factors generating consumer demand for Lunar's footwears. Nothing but strict
adherence to quality and the keenness to update and adapt to the changes of time
contributed for an impressive growth in business. Untainted quality has been the
prime slogan and concern for the company right from the beginning. The company
strictly follows a multi-tire checking system to ensure quality and attribute
maximum perfection on each pair produced.
Lunar's owns a full fledged Research and Development wing focused on introducing
new designs as well as upgrading the existing models. Readiness to learn and the
ability to sense the wavering trends in the market and consumers’ interests are
the obvious strengths of this core group. Agile and active R&D wing helps the
company to be a stride ahead of others in the market.
Product diversification was a major leap forward by the brand. Lunar's umbrellas
were introduced in 2001.The Lunar's umbrella, catering to all segments of the
society is now a houses hold name in Kerala. Lunar school bag and school shoes
are two proven products enjoying wide demand. The popular footwear brands from
the Lunars’ stable are Deluxe Hawai, Aerolux (PVC- Poly vinyl Chloride), Lunar
Lite (EVA- Ethylene vinyl Acetate) and Walkmate (Poly Urethane).
Forward integration into leather chapels
and shoes, stuck on variants, hand made chapels etc are progressing at hectic
speed. The company is well poised to be a National Brand by the year 2012.
Expansion of market to neighboring states was another mile stone on the path of
growth of the company. Lunars’ today has 50% market share in Kerala, Tamilnadu
and Karnataka. Inroads into the markets of Andhra Pradesh and Orissa are already
on and soon the product will spread to North India. The company maintains healthy overseas trade too, now touching almost 20% of
the total turnover. Exports are mainly to the Middle East followed by Europe
and Africa.
The Lunar group has production centers across south
India
at Thodupuzha (Kerala), Mundakayam (Kerala), Coimbatore (Tamilnadu) and Mysore (Karnataka). The company is headquartered at Thodupuzha, the heartland of
natural rubber.
The company was recognized many times for excellence in performance and, finds a
place regularly in the top twenty Brands in Kerala in the survey conducted by
Dhanam, the premium business magazine in Kerala
Isac Joseph heads the crew as the Chairman and Managing director of Lunars’
group of companies. He is adequately assisted by a board of directors which
includes his elder son Juby Isac, in charge of administration and marketing and
younger son Jess Isac, having charge of production and HR management.
Lunars’ on its each and every phase of growth were adamantly keen to manage
healthy network knitting together the directors, suppliers, dealers and
employees, more through personal relationship than by business. Management by
relationships is the rule in Lunars.And they all together structure the Lunars’
family, hardworking relentlessly for the sake of consumer’s satisfaction and
success.