‘To innovate’ is the proclaimed motto of Lunar’s and to fulfil it requires a positive mindset, relentless
observation and keen learning. This activity is propelled by the R & D Wing of the Company with
its head quarter at Thodupuzha, Kerala. The wing, with all operating directors, representatives of
Production, marketing and key accounts personnel is headed by one of the director. Equipped with
most modern amenities, the wing analyses the local, national and international treads and assimilates
those that are suitable for each unit, which consists of, the Plant Manager, Marketing head and the
MD of the unit concerned. The consolidated meeting of all the members is held quarterly.
Readiness to learn and the sensibility to capture even the faintest shift in consumer’s interest and
need are the obvious strong points of the wing. Updation of product features is a procedure of normal
course in Lunar’s as modification of existing products would occur hand to hand with the introduction
of new designs.